ABOUT US

CRAFT-ROASTED COFFEE BEANS FOR INDEPENDENT CAFES

We know that as an independent cafe owner it’s important that you provide your customers with the best cup of coffee possible. We are here to help.

The New Zealand cafe scene has a global reputation of serving up some of the finest quality barista coffees. You’re in great hands when you allow 777 Espresso to help you deliver what your customers expect. Put your cafe a step above the rest with our bespoke, artisanal blend of coffee beans.

You care about taste.

We ensure a truly artisan taste experience through using only A-grade, 100% Arabica green beans sourced from around the world.

You care about quality.

We micro-roast or hand-roast our unique blend up to twice a week. Over the years we have refined an expert eye for detail and quality, meaning you won’t find anything computer-controlled in our roastery. You’ll always receive the highest quality, freshest roast possible. Craft-roasting also means that we remain intimately involved in every batch, ensuring the exquisite quality of the blend you are purchasing.

You care about service.

We’ve been providing our superb quality blend to independent cafes in the Auckland region for the last 13 years. We also offer our unique blend online to private customers who have come to love our coffee.

OUR

STORY

777 Espresso is a family-run company offering high quality coffee and great service.

 

Our journey started over 13 years ago, when we opened our first cafe in Auckland. Over time we've been involved in opening and developing 8 different cafes, so we’ve come to know the Auckland cafe business very well. Along with this, we’ve also experienced the range in quality and service of coffee wholesalers, from the world-class excellent to the nightmare-inducing bad!

Many years ago, we employed the #2 Auckland Barista Awards champion (#4 in New Zealand at the time) in one of our cafes, and his unbridled enthusiasm for achieving ‘the perfect coffee’ rubbed off on us. It had been our plan all along to roast our own artisanal coffee, but we just didn't know enough all those years ago to make it a reality. So we immersed ourselves in the coffee community by visiting and conducting informal interviews with anyone in the industry who would give us time. We sought out cafe owners, importers, roasters, and along the way, we made some great friends and met some wonderful mentors.

 

We spent the next six months experimenting with multiple blends, using independent roasters to roast coffee for our own cafe. It involved a huge amount of research, reading, experimenting, more roasting and more cupping until we were finally ready to do our own roasting. Finding the right roasting machine, however, was quite a process.

 

We wanted a traditional craft roaster which allows the human hand to be part of the roasting process. Many large roasters use impersonal, computer-operated industrial roasters, and we wanted to cultivate a more traditional process.

 

We finally decided upon and imported a brand new 15kg YÜCEL coffee roaster from Turkey. 

 

We eventually came to master this traditional craft coffee roasting machine after much experimentation. It isn't computerized; coffee is roasted the "old fashioned" way, controlling every part of the process manually by hand - but the end result is fantastic flavoursome coffee… which now makes up our Unique Blend.

DEMAND FOR OUR FRESH ROASTED UNIQUE COFFEE BLEND JUST KEEPS GROWING AS WE CONTINUE TO DELIGHT OUR CUSTOMERS IN THE AUCKLAND CAFE SCENE WITH OUTSTANDING COFFEE QUALITY AND DELIVERY SERVICE.

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